Some fries, valentine? Fast food chains aim for sweethearts

Valentine’s Day scratch-and-sniff playing cards, which give off a fried hen aroma, sit on a desk at a KFC, Tuesday, Feb. thirteen, 2018, in Santa Clara, Calif. KFC is handing out the playing cards to diners who purchase its $10 Hen Share meals or a bucket filled with Popcorn Nuggets. (AP Photograph/Marcio Jose Sanchez)

NEW YORK (AP) — Is that love within the air or french fries? White Fort, KFC and different quick-meals eating places try to lure sweethearts for Valentine’s Day.

It’s an try and seize a little bit of the $three.7 billion that the Nationwide Retail Federation expects People to spend on an evening out for the vacation. Restaurant analyst John Gordon at Pacific Administration Consulting Group says it appeals to individuals who don’t need to splurge on a pricier restaurant. And a few clients take pleasure in it sarcastically.

White Citadel, which has been providing Valentine’s Day reservations for almost 30 years, expects to surpass the 28,000 individuals it served final yr. Diners on the chain recognized for its sliders get tableside service and may sip on its restricted chocolate and strawberry smoothie. KFC is handing out scratch-and-sniff Valentine’s Day playing cards that give off a fried hen aroma to diners who purchase its $10 Hen Share meals or a bucket filled with Popcorn Nuggets.

Panera Bread needs couples to get engaged at its cafes; those that do can win meals for his or her weddings from the soup and bread chain. And Wingstop bought out of its $25 Valentine’s Day package, which got here with a present card and a coronary heart-formed field to fill with hen wings. The corporate says 1,000 of the kits have been gone in seventy two hours.

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