Patagonia's billionaire owner says he plans to sue Trump


“The president stole your land,” reads an overlay on Patagonia’s web site posted Monday afternoon. “That is the most important elimination of protected land in American historical past.”

The California-based mostly retailer has lengthy been recognized for its environmental activism, however this week’s political stance – and a promise by its founder to sue the Trump administration – represents a shift, specialists say, in how firms are talking up, not simply on behalf of their executives and staff, but in addition their clients.

“This can be a sea change in activism like nothing I’ve ever seen,” stated Leslie Gaines-Ross, chief fame strategist at public relations agency Weber Shandwick. “CEOs usually are not simply elevating flags anymore, they’re truly taking motion and asking their clients to do the identical.”

REI stated on its web site it will “proceed to advocate for the locations all of us love,” and urged its Twitter followers to vary their profile pictures to an icon that claims “We [heart] our public lands.” The North Face, in the meantime, introduced it’s donating $one hundred,000 to develop a Bears Ears Schooling Middle, and inspired clients to contribute to a Kickstarter marketing campaign to create it. As of Tuesday afternoon, it had raised almost $124,000 from 1,seven hundred individuals.

Collectively as a group, we have to put our cash and our time the place our hashtags are,” the corporate stated. “Collectively, let’s construct one thing actual.”

Trump stated on Monday that may minimize 2 million acres in public land as a part of an effort to “reverse federal overreach.” Bears Ears, which was established a yr in the past by President Barack Obama, can be slashed by eighty five %, whereas Grand Staircase-Escalante, established in 1996 by President Invoice Clinton, can be minimize by almost half.

“Some individuals assume that the pure assets of Utah must be managed by a small handful of very distant bureaucrats situated in Washington,” he stated at a rally in Salt Lake Metropolis. “And guess what? They’re flawed.”

“They do not know your land, and really, they do not care on your land such as you do,” he added. “However any more, that will not matter.”

Yvon Chouinard, who based Patagonia in 1973, begs to vary. The billionaire proprietor, who has spent the previous 4 many years constructing an organization targeted on environmental points and employee nicely-being, says he plans to take authorized motion towards Trump.

“I’ll sue him,” Chouinard informed CNN. “It is a disgrace that solely four % of American lands are nationwide parks. We’d like extra, not much less. This authorities is evil and I am not going to take a seat again and…



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