Our View: Marketing at UND is exactly what's needed


The No. 1 response? Hockey.

That is good. And dangerous.

It is good as a result of UND hockey is a keystone for the college and the complete area. As Kennedy says, athletics are the entrance porch for the college; for some, athletics present the primary glimpse of what UND is and what UND provides. The sports activities packages — and particularly hockey — have constructed a following that gives the college with a wellspring of loyal followers.

The popularity hockey brings to UND has been value tens of millions of selling dollars through the years, so kudos to this system. In the meantime, the survey exhibits there’s work to do because the college kicks off a big advertising marketing campaign designed to strengthen UND’s picture and model — and to point out that UND has greater than only a nice hockey workforce.

Roughly 23 % of respondents stated hockey involves thoughts once they consider UND.

The No. 2 reply was high quality teachers/establishment, at about 21 %. That is actually good.

No. three, at about 14 %, was the controversial Sioux identify change. Not so good.

That was adopted by aviation at 10 % (good) and snow-chilly at 6 % (not good).

A handful of different solutions adopted, and these are usually classes we would like rank larger, together with lovely campus, medical faculty/nursing, satisfaction, non-hockey sports activities, alternative, household/group, the colour inexperienced, historical past/custom, affordability, Grand Forks and engineering.

These much less well-liked classes are the place the advertising might help.

For Kennedy, advertising ought to be—and clearly is—a excessive precedence. In fact, it did not take a survey to point out most individuals affiliate UND with hockey, however the huge distinction between hockey and, say, aviation is shocking. And it is disappointing the identify change and the climate rank among the many Prime 5.

Upwards of $three million is being allotted for advertising, beginning with an entire improve of the college web site after which shifting past that towards a complete digital advertising marketing campaign.

Kennedy’s objectives have been clear: Improve enrollment amongst particular educational packages and strengthen UND’s model fairness within the state and area.

It is an intricate course of that ought to have began years in the past. UND’s web site, as an example, is not absolutely suitable with cell phones. That has been a lapse of consideration, contemplating as we speak’s know-how and UND’s tech-savvy potential college students. But because of this new initiative, it is being fastened.

Advertising at UND is vitally essential. Not solely will it will definitely profit the campus, but in addition the…



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