Mattel doubles down on Uno with a new card game called Dos


Mattel’s new card recreation Dos is displayed on Monday, Feb. 12, 2018, in New York. Mattel is launching the brand new card recreation subsequent month in hopes of giving its almost 50-yr-previous Uno model a second life. Dos has comparable guidelines as Uno, besides gamers make two piles of playing cards and may throw down two playing cards at a time as an alternative of 1. (AP Photograph/Jenny Kane)

NEW YORK (AP) — What’s subsequent for Uno? Dos, in fact.

Mattel is launching the brand new card recreation Dos subsequent month in hopes of giving its almost 50-yr-previous Uno model a second life. Dos has comparable guidelines as Uno, besides gamers make two piles of playing cards and may throw down two playing cards at a time as an alternative of 1.

It comes as Mattel tries to show its enterprise round, primarily by updating basic manufacturers, akin to Barbie dolls and Scorching Wheels automobiles. The toy maker’s income fell eleven % final yr, harm by the chapter submitting of Toys R Us and the altering tastes of youngsters, who’re more and more reaching for a pill as an alternative of a toy.

Uno, nevertheless, was a vibrant spot: The corporate says Uno gross sales have been up 12 % in 2017 from the yr earlier than. Mattel, which is predicated in El Segundo, California, has sought to promote Uno in additional locations, together with greenback shops and online game outlets. And it has additionally been chasing developments, releasing Uno playing cards with emojis, child animals or unicorns. An Uno smartphone app is within the works for the spring, and Mattel already has launched a strategy to play the cardboard recreation by means of Fb Messenger.

It might comply with an identical a technique with Dos, says Ray Adler, who oversees Mattel Inc.’s video games unit.

Dos, which prices $5.ninety nine, will first be bought at Goal in March after which roll out to different shops in August.

It took two years to develop Dos, primarily to ensure enjoying the sport was totally different sufficient from Uno. However don’t anticipate to see Tres anytime quickly, says Adler.

“We’re pleased the place we’re with Dos proper now,” he says.



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