Major shakeup at New Seasons: CEO out, California openings halted


New Seasons’ CEO is out after six years and the Portland grocery chain will not be increasing in California as initially deliberate.

That is the phrase from New Seasons this morning, which introduced in a launch that a “strategic shift” is underway on the firm, one that may discover it focusing extra on present shops than opening new ones. The transfer additionally finds Wendy Collie, who joined the corporate as CEO in 2012, stepping right down to make method for a “flatter” management construction headed up by co-presidents Kristi McFarland, who’s the corporate’s chief individuals officer, and Forrest Hoffmaster, the CFO.

“At the moment’s disruptive retail panorama has impressed many corporations reminiscent of ours to reevaluate their organizational construction and technique,” Collie stated within the launch. “The board and I’ve made the choice to redirect assets to help our core enterprise, fund enhancements for present shops and spend money on creating packages and providers that may greatest meet the altering wants of our clients and communities.”

New Seasons, which over the previous few years has adopted a technique of opening two shops per yr in its core markets of Portland, Seattle and Northern California, won’t open three deliberate California shops in San Francisco, Carmel and Emeryville, and it’ll additionally shut its Sunnyvale retailer by the top of February. Investments made in all of these places can be “redirected to help core retailer progress, enhancements and innovation.”

New Seasons will goal its California progress on its New Leaf Group Markets line of shops. A brand new location in Aptos is predicted to open this fall.

“We’re assured on this targeted neighborhood retailer technique and the elevated funding in core markets that this represents,” stated Stephen Babson, managing director of Endeavour Capital, which is majority proprietor of New Seasons, within the launch. “With this new technique and management construction we might be nicely positioned to go deeper and do higher in our neighborhoods and communities.”

© 2018 KGW



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