LONDON — British confectioner Cadbury is making a white chocolate model of its in style Easter Creme egg — and providing a money prize for many who discover them because it tries to bolster the product’s attraction.
The corporate says it can make a small batch of between 350 and four hundred white eggs, on the market till Easter Sunday on April 1. Every will carry a prize of a minimum of one hundred kilos ($one hundred thirty).
Cadbury’s has confronted accusations of cheapening its chocolate recipe in its Creme Egg because it was taken over by U.S. firm Kraft Meals in 2010 and is hoping to ramp up curiosity within the product, which first went on sale in 1971.
White eggs can be wrapped in the identical foil as common Creme Eggs, making the hunt a blind draw.