Burger King tries to burn Wendy’s with its own spicy nuggets

NEW YORK — Burger King is including spicy nuggets to its menu and firing up a rivalry with burger chain Wendy’s, which pulled the peppery snack from most of its eating places earlier this yr.

Burger King stated Tuesday that its model of spicy nuggets will roll out nationwide this week. Some places in Miami, New York and Los Angeles will give a free 10-piece to anybody who can show their identify is Wendy on Oct. thirteen.

Again in March, Wendy’s Co. wrote to followers in an open letter that its spicy nuggets weren’t that common, and it will solely promote them at eating places in seven cities.

Wendy’s, based mostly in Columbus, Ohio, didn’t instantly reply to a request for remark Tuesday morning.

Burger King, owned by Restaurant Manufacturers Worldwide Inc., stated it noticed on social media that there was nonetheless demand for spicy nuggets and began creating them about 4 months in the past.

“It’s throughout Twitter and Fb,” stated Burger King President Alex Macedo. “Individuals miss spicy nuggets.”

Burger King’s model is spicier than rivals, Macedo stated, utilizing a mixture of cayenne pepper and different spices he didn’t identify. Spicy hen isn’t new for the chain: It has bought two scorching variations of its hen fries and has a spicy hen sandwich on the menu.

The nuggets — which value $1.forty nine for a ten-piece serving — can be on sale at Burger King for about three months, or till they promote out, Macedo stated.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *